Tusker give KRU 37.5m worth of sponsorship
Tusker announced an association with Kenya Rugby Union that will see the latter receive Ksh115m, 37.5 in cash.
KBL managing director Jane Karuku announced the new partnership on Friday at a Nairobi hotel.
Out of the 37.5m, 20m will go to Safari 7s, 10m to Kenya 7s shirt, 2.5m to Kenya Lionesses and 5m to internationals.
The deal will run for one year.
“We want to see the Safari sevens this year, getting back to its former glory, when it was the Tusker Safari sevens that is why we have also set a side part of our investment to ensure that we achieve this,” she said
The rest of the cash will go to Tusker na rugby activation.
EABL marketing and innovation director Graham Villiers was also present as well as Kenya Rugby Union directors led by chairman Oduor Gangla.
Gangla said: “Tusker has been associated with the Safari Sevens in different capacities for over twenty years, as the Title Sponsor and as the Official Alcoholic Beverage partner. It is very reassuring to see them continue to support this event.”
“It promises to be a great march forward for players and fans and we thank Tusker for their continued belief and support of the Kenya Rugby Union,” Gangla concluded.
Mrs. Karuku concluded by assuring fans of a great experience every time they attend a rugby match saying “fans can always expect a great experience at rugby matches courtesy of Tusker Lager.”
After a successful national sevens series, rugby action moves to Nakuru, on the 21st of September, where the Kenya Simbas will host Zimbabwe in their last fixture of the 2019 Victoria Cup, with the Safari Sevens slated for the 18th to 20th of October.