B Bamba Sport
The state of Kenya Cup TV deal
By Raga House | Tue 29 Oct, 2019 14:01

Kenya Rugby Union club representatives held a meeting recently at RFUEA grounds, Ngong road for an update on the 2019/20 season that kicked off last weekend as well as TV broadcasting.

Kenya Cup kicked off on Oct 26 but no match was televised LIVE on Bamba Sport, the official broadcasters of the competition.

Raga House understands that Kenya Rugby Union chairman Oduor Gangla updated the clubs that the sponsor, Bamba Sport, has been unable to fulfill their obligations.

Gangla told the attendees that “there is no alternative at present so we cannot terminate the contract."

“There will thus be a financial impact to all as the past year’s payments will not come through. They have not been able to generate revenue, mainly advertising whilst spending on items including sponsorship and production costs.”

Raga House understands some obligations from the past year are not fulfilled, prize money and the last tranche of payment. This may be honored in a staggered manner.  

“Once a finalized arrangement is in place it will be communicated.”

Kenya Cup on Friday 12 October 2018 unveiled Radio Africa's Bamba Sport as their new media partner for the next five years from 2018/19 season to the 2022/2023 season.

A partnership worth US $ 350,000 (Approx. Ksh35,000,000) per year to run for five years that saw Bamba Sport become the Kenya Rugby Union media partner. 

However, Bamba Sport did not broadcast the Safari 7s, a major Kenya Rugby Union tournament.

Raga House
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