K Bidco
'Make it Kenya' sponsorship canceled
By Eric Njiru | Thu 21 Jun, 2018 11:09

Kenya's Tourism minister Najib Balala has cancelled the Ksh20m Brand Kenya's sponsorship to Kenya 7s. 

Capital Fm reports that Balala made the announcement on Thursday at a Mombasa Hotel during the Kenya Association of Hotel-keepers and Caterers Symposium. 

Balala said Kenya 7s embarrassed the country by blocking the ‘Make it Kenya’ brand during the Paris leg of the World Sevens Series. The Kenya 7s-Brand Kenya was signed days before London 7s.

Read Also: How rugby players are paid in Kenya

Ministry of Tourism released a statement on Wednesday evening confirming Balala cancelled the partnership with immediate effect.
"This is after the Kenya Rugby Union (KRU)breached the partnership by not paying the players their allowances as agreed."

"The Kenya National Men’s seven’s team (Shujaa) players should immediately contact the Acting Chief Executive Officer (CEO) of Brand Kenya, so as to be paid their allowances directly and individually."

Kenya 7s played at Paris 7s without the name 'Make it Kenya' over what Raga House understood was lack of payment of some cash. 

Before London 7s, Brand Kenya and Kenya Rugby Union entered into a 8-month deal that saw Kenya 7s appointed Brand Ambassadors and therefore were to don shirts bearing 'Make it Kenya'.

At London 7s, they had the 'Make it Kenya' shirts but that was not seen during their first game at Paris 7s against New Zealand and the second game against Fiji. 

That evening, Brand Kenya released a statement, minutes before Kenya 7s played Samoa in the last pool match at Paris 7s, saying: 

"The board confirms payment of agreed partnership funds to Kenya Rugby Union in accordance with the contract and remains committed to supporting the team that is now the official global ambassadors for the entire country."

The source of shirt's blocking is an agreement between playing unit and Brand Kenya to pay them Ksh100,000 each for a photo-shoot before heading for London 7s. 

Kenya Cup   Kenya 7s   London 7s  
Eric Njiru
Award-winning, bold, independent Rugby Journalist and Radio Presenter in Kenya, Southern Hemisphere with experience in Match-Day Reporting, News and Interviews. Covering Kenya 7s around the World. Email: ericnjiru41@gmail.com +254726205521
Related Articles
Leave a comment