Kenya Cup on Friday 12 October 2018 unveiled Radio Africa's Bamba Sport as their new media partner for the next five years from the upcoming 2018/19 season to the 2022/2023 season.
Radio Africa Group CEO Patrick Quarco announced a partnership worth US $ 350,000 (Approx. Ksh35,000,000) per year to run for five years that sees Bamba Sport become the Kenya Rugby Union media partner.
Quarco said Bamba Sport will broadcast LIVE two Kenya Cup matches per weekend. "Apart from the LIVE matches, we will also have a 30-minute weekly show highlighting the coaches, players and rugby news."
Four venues: RFUEA Grounds, Impala Grounds, KCB Grounds and NAC Grounds will host TV games.
Kenya Rugby Union vice-chairman Thomas Odundo said they signed an MoU with Clubs that will see all rugby events under the Union covered by Bamba Sport and in turn some cash will be wired to all clubs in the three leagues.
Kenya Cup chairman Xavier Makuba (KCB), Impala chairman Bill Githinji and Mwamba's George Mbaye were present at Friday's press conference at Quins.
12 teams KCB, Kabras Sugar, Homeboyz, Impala, Quins, Nondies, Strathmore, Mean Machine, Menengai Oilers, Blak Blad, Top Fry Nakuru and Mwamba will take part in the 2018/19 Kenya Cup.
The season kicks off on 17 November 2018 and will conclude with the final game on 11 May 2019. Home and away format will be deployed within the pool and this will be coupled with crossover games where a team from one pool plays those on the opposite end.
There will be 16 match days and by 4 April 2019 all preliminaries will be complete. Top six playoffs will be played on 27 April, while the semis and the final are on 4 and 11 May, respectively.
Zuku was the exclusive broadcast partner of the KRU from mid July 2013 after splashing Kshs 250 million for a five year period that ended in 2018 after replacing SuperSport whose three-year contract with KRU ended in March 2013. Despite Zuku being the official broadcaster, no game was televised for the whole of 2017/18 season.