Impala Saracens tops the digital social media leader-board with biggest online audience in Kenya, a research by Raga House shows.
The Nairobi based Saracens command a following of 43,942 followers across Facebook, Twitter and Instagram where they keep their fans engaged every single day.
Just how active are Kenya rugby clubs on social media platforms? Can a fan who did not attend a game rely on their Twitter account(s) to get real time and credible updates?
Impala has 33,700 followers on Twitter making it the most followed in Kenya on that platform. Their Facebook numbers stand at 7,397 while on Instagram they have 2,845 followers- third in Kenya.
Mwamba RFC sit below Impala with 30,794 followers across the three platforms. They are however above Impala as far as Facebook is concerned where they have 12,294 likes on their official page.
Homeboyz lead with Instagram numbers where they have 3,980 followers as Mombasa have only 86 with 0 posts.
A number of these clubs are investing heavily in content and digital strategy to push their crest far beyond team limits while other have completely ignored social media, in 2018.
Quins are not far from Impala and Mwamba as they are third with 20,165 followers from 5,379 on Facebook, 13.2k on Twitter and 1586 on Instagram. Kenya Cup champions KCB are fourth with 19,388 followers while the national sevens circuit champions Homeboyz are 7th with 15,957.
Read Also: How rugby players are paid in KenyaBoth Blak Blad and Strathmore Leos have low numbers compared to their competitors. This is contributed by having not tweeted since October 2017.
Hiring new or dedicating an existing employee to manage your social media was almost unheard of a decade ago. In the present day, however, top clubs spend many hours per day on social media management and have dedicated budgets for it.
Beyond individual clubs there are rugby platforms that command good following. Not to escape mention will be Shujaa Pride, Ministry of Rugby and Kenya Rugby 24/7 and overseers of the game Kenya Rugby Union who have different platforms on twitter for their team clusters.
Summary of numbers as at 25 September 2018
6.Top Fry Nakuru
Twitter: 432- joined Nov, 2017
Instagram: 427 -last update Oct 2017
Twitter: 2121 -last tweet October 2016
Facebook: No official page
Instagram: 86 0 posts