Impala Floodies tournament on Monday received a major boost as Safaricom thorough its youth network Blaze injected Ksh1.8m worth of sponsorship according to a statement sent to the newsroom.
"The KES 1.8 million title sponsorship will see BLAZE earn naming rights to the tournament, which will be held at the Impala Grounds in Nairobi on 13th, 20th and 27th October."
This is the third year in a row Blaze has sponsored Floodies.
“We see great potential in the youth that is just waiting to be tapped. Sponsoring Floodies not only elevates the sport by providing financial and non-monetary assistance, it provides valuable opportunities for young players to showcase their skills, passion and grit,” said Charles Wanjohi – Interim Director for Consumer Business, Safaricom.
Top Kenya Cup sides, Universities, Schools, Women's and Age Grade are expected to grace Floodies, the biggest pre-season tournament.
Unlike in previous years where Floodies ended a week before the Kenya Cup, this year's edition will see a two-week break before the league starts. The two-week break however is as a result of slotting in Safari 7s. Kenya Cup kicks off on November 17.
“Rugby is associated with strength, speed, strategy and toughness, making it an ideal fit for sponsorship by BLAZE. Over the years, Floodies has become a highlight of the school rugby calendar, and a pre-season tournament that teams use to prepare and feed into the Kenya Cup league and the national squad.
This year, we expect to see 8 Kenya Cup Teams, 8 universities, 8 secondary schools and 6 women’s teams participating in the tournament, including defending champions KCB and 1st runners-up Impala Saracens,” said Bill Githinji, Chairman – Impala Saracen Rugby Club.
The BLAZE sponsorship includes KES 1 million in cash, and an additional KES 800,000 in airtime, prizes and the provision of a fully-kitted media centre.