E England
Canterbury lose out as England seal new ‘£5m a year’ kit deal
By Raga House | Tue 05 May, 2020 13:28

The Rugby Football Union (RFU), English rugby union's governing body, has confirmed that Umbro will become the national team kit supplier for four years from 1st September 2020.

The long-rumoured partnership, which covers the England Rugby men’s, women's, sevens and age grade national teams, is worth UK£5 million (US$6.1 million) annually, according to the Daily Mail.

The Iconix Brand Group-owned English company will provide the team’s match kit, training wear and off-field kit, as well as offering fans a full range of supporter wear including men’s, women’s and children’s ranges. 

Whilst traditionally seen as a soccer brand, Umbro has a heritage in rugby union having previously supported each of the home nations, multiple clubs and the only British & Irish Lions team to win a series in New Zealand, in 1971.

Anthony Little, Umbro managing director, said: “The partnership between Umbro and England Rugby from September is a seminal chapter in our history.  The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.

“Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby.”

Simon Massie-Taylor, England Rugby's chief commercial officer, added: "Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. We look forward to unveiling the new kit later this year.”

-Story derived from https://www.sportspromedia.com/

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